Sonal Dabral joins Ogilvy India as group chief creative officer and vice-chairman
New Delhi Ogilvy India named creative chef and vice president of the Sonal Dabral group Monday, a new designation by the advertising agency WPP Plc.
He will report to Piyush Pandey, CEO and Creative Director of Ogilvy Asia South.
Dabral recently retired as president and creative director of DDB Mudra Group, part of global advertising conglomerate Omnicom Group Inc. will move the group after September.
“Sonal has spent more time in Ogilvy than the rest of the neighborhood as well. It’s a return to her for him,” Pandey said.
“He knows Ogilvy back and was my partner in the 90’s. We’ve been friends and never lost touch. I have an immense respect for his work ethic, creativity and leadership.
He is a man of great personal abilities and knows how to handle creative well, giving them space and will be their guide. Ogilvy is full of creative and talented minds that we find a Captain Sonal to guide them. ”
Read also: Sonal Dabral DDB Mudra Group resigns after 5 years at the helm
Dabral Ogilvy worked in India from 1991 to 1999, after which he joined creative chef Ogilvy Malaysia and became president and executive creative director of Ogilvy Singapore.
He returned to India as president and regional creative director of Bates Asia and the Pacific, an advertising and marketing agency owned by WPP. He then took over from DDB Mudra as president and creative director.
Dabral worked with multiple brands in all categories including Volkswagen, Audi, Hindustan Unilever Dove beauty brand property, Fevicol, Tata AIG, Prudential, Nestlé’s Maggi Noodle brand, DBS Bank, Colgate, Quick Service restaurant chain Pizza Hut, and Coca Cola.
Part of the WPP family, Ogilvy offers advertising and marketing services through the media, including the main line (television and print), outdoor and digital.
The agency manages advanced customers in the country, including the diversified ITC Ltd. group, Google search engine, Pidilite Industries Ltd, Bharti Airtel Ltd and Tata Sky.